[Ep99] - Announcements From Pinterest’s Annual Summit - Pinterest Presents

In 18 minutes, get up to speed on the must-know Digital Marketing updates from the week of 7th March 2022.
1. SEOPress WordPress Plugin Now Supports IndexNow - SEOPress is the newest WordPress plugin to support the IndexNow protocol, which notifies search engines when new or updated content is published.

With a rising number of search engines, including Bing, adopting IndexNow, support from SEO tool providers is growing as well.


2. Instagram Launches "Creator Lab" Portal for Creators by Creators - Instagram has launched a new Creator Lab project to help artists better grasp important posting best practices and procedures. The program includes videos and insights from a variety of successful producers on essential topics. The Creator Lab, which you can see here, has sections on channel growth, monetization, safety tips, and more, all hosted by well-known Instagram personalities.

Source(s): Instagram Launches New Creator Lab to Help Creators Maximize their On-Platform Performance


3. Instagram Rolls Out "Enhanced" Tags - On Instagram, appropriate crediting has never been more crucial as creators interact, encourage one another, and move the culture forward. Thus, Instagram is introducing enhanced tags to make it easier for contributors to get credit for their work. Users will be able to share and examine a creator's unique contribution to a photo or video post, according to Instagram. Within the tag, the creator's self-designated profile category describing their role will be displayed. Creators will be able to tag other creatives in their postings with these new tags, giving them more exposure for their work.

To use the new enhanced tags, you need to tap "Tag People" when creating a post. From there, you'll need to tap on "Add Tag" and search and select your contributors. Then you can select "Show Profile Category" to display the creator category, such as "stylist" or "photographer."

Source(s): Instagram Launches Enhanced Tags to Encourage Better Creator Crediting


4. Q.R. codes for Facebook Groups, and An Option To Invite People via Email - Facebook has announced new features to help group admins keep their groups safe and healthy, reduce misinformation, and to make it easier for them to manage and grow their groups with relevant audiences. The features are:

  1. Using Admin Assist, you can automatically deny incoming postings that have been recognized as containing incorrect information. Incoming posts with content that has been flagged as false by third-party fact-checkers are refused before they are visible in the group, reducing the visibility of misinformation.
  2. Admins and moderators can temporarily suspend group members and participants from publishing, commenting, reacting, engaging in a group chat, and creating or entering a Room in a group by expanding the capability of "mute" and renaming it "suspend."
  3. Admin Assist can be used to automatically approve or reject member requests depending on pre-defined criteria, such as whether the prospective member has answered all of the member questions.
  4. Facebook has included Q.R. codes that admins may download or copy and paste from the Share menu and share as they see fit to help make sharing groups and connecting with a specific community a more seamless experience. People will be brought to the group's About page after scanning, where they can join or request to join.
  5. Invite people via email to join your group.

Source(s): New Tools to Help Group Admins Protect, Manage and Grow Their Facebook Groups


5. Microsoft Advertising Launches Professional Service Ads For Service Providers - Professional Service Ads, a new ad style aimed at service providers such as insurance brokers, realtors, and others, has been launched by Microsoft Advertising. Professional Service Ads are created dynamically based on the information you provide in your feed files, such as your plan type, organization category, federal registration status, and URLs. Microsoft will display more information in your adverts if you offer more specifics in the feed file. 

Professional service ads are currently being tested in the United States and Canada. Comparison websites, Regional offices, subsidiaries, and even national businesses that provide relevant services can use Professional Service Ads. 

According to Microsoft, advertisers using Professional service ads were able to raise conversion rates by roughly 60% when compared to conventional text ads in the early stages of the test. And the average CPA decreased by 67 percent when compared to overall performance in advertiser campaigns. By the way, the Professional Services Ads Auction is separate from text ads.

Source(s): Helping better connect consumers to professionals


6. Google Launches Automated Vehicle Ads In The U.S. - In the United States, Google is launching Vehicle Ads. This new format combines Google Merchant Center's automobile data feeds to match users' searches with adverts. Auto advertisers can use car advertisements to showcase their full vehicle inventory to potential customers on Google. The details supplied in the advertiser's vehicle inventory data stream (image, make, model, price, miles, and advertiser's name) are all used by Google to match people with automobile adverts. When a user clicks on a vehicle ad, they are directed to the advertiser's website's vehicle description page, where they may learn more and fill out a lead form. Advertisers can choose which actions to track, such as leads or store visits, and assign a monetary value to them.

7. Twitter Shops (Beta) Lets Brands List Up To 50 Products - Merchants can handpick a collection of up to 50 products to showcase to Twitter shoppers using Twitter Shops. People can now browse products from the profiles of their favorite businesses on Twitter, which is a free function. When you chat about and find things on the timeline, you can now browse them on Twitter as well.

When you visit a merchant's profile that has enabled Twitter Shops, you'll notice a "View shop" button just above their Tweets. When you tap the button, you'll be sent to that merchant's shop, where you can browse things. When you're ready to purchase, you can click on the product of your choice, which will open an in-app browser where you can learn more about the product and checkout on the merchant's website.

Twitter Shops is available to select merchants and managed partners in the U.S. Businesses who have their Shops enabled today include @Verizon, @ArdenCove, @LatinxInPower, @GayPrideApp, and @AllIDoIsCookUS. For now, people in the U.S. who use Twitter in English on iPhones will be able to view and interact with Twitter Shops.



8. Announcements From Pinterest’s Annual Summit - Pinterest Presents - Every month, more than 400 million individuals visit Pinterest to discover inspiration for living a life they love, and brands play a critical part in establishing this positive atmosphere. During “Pinterest Presents,” the worldwide marketing community had access to engaging discussions and creative workshops hosted by an intriguing line-up of Pinterest speakers, including Pinterest's CEO, Ben Silbermann, and Chief Marketing Officer, Andréa Mallard, as well as special guest and fashion designer Tan France, during the event.

Attendees at Pinterest Presents got a sneak peek at some of the company's planned product launches, including:

  1. Your Shop is a new way to shop on Pinterest that is powered by a taste-based algorithm. Every Pinner will be shown a personalized shopping page made up of content from creators and companies that are tailored to their personal tastes and preferences. Your Shop is presently in beta for Pinners in the United States and will be available to all US audiences later this year, with additional nations to follow.
  2. Checkout is a tool that allows shoppers to purchase without leaving Pinterest, avoiding a misdirected experience. It is presently in beta. Checkout is now in beta for a limited number of Shopify merchants in the United States.
  3. Pinterest's Shopping API makes it easier for retailers to establish and post catalogs on the site, allowing it to serve as a commerce destination for businesses of all kinds. Is it time for a sale? Pinterest will update your price in real-time based on what's on the feed.
  4. Pinterest Trends Tool - Coming soon, businesses will be able to access new capabilities such as real-time search data, additional trend types, granular audience tools, and personalized trend predictions through the Pinterest Trends Tool. They are planning to expand the tool beyond the United States, the United Kingdom, and Canada later this year.

For more details on what was previewed at Pinterest Presents, check out the Pinterest business site for videos and more information: business.pinterest.com