1. Facebook Ads Manager Updating Campaign Objectives with Outcome-Driven Ad Experiences - Ads Manager objectives are being updated to help you choose the objective most closely aligned to your business goal. When you create a new campaign, you’ll choose from six, new objectives. Campaigns you create before the release of our new objectives will remain active and there is no need to make any changes to your existing campaigns. You’ll also be able to edit and duplicate your existing campaigns through the end of 2021.

Objectives are now grouped together based on their expected business outcome. Objective names will change but you can still perform the same functions and access the features you’re familiar with. Most objectives will now require that you choose a conversion location. The conversion location is the place where your desired business outcome will occur. For example, if you create a campaign with the Leads objective, you can choose Website, Instant Forms, Messenger, Phone, or App as your conversion location. Depending on the conversion location you select, you’ll then choose a conversion event. The conversion event you choose will tell us the action you want your audience to take once they’ve landed on your conversion location.

2. Meta Shutting Down Facebook Jobs - Jobs on Facebook is shutting down outside of the United States and Canada. from Feb 22nd, 2022. Facebook's 'Jobs' was a feature that allowed businesses to post job vacancies on their page, which were visible to anyone who visits the page, and also appeared on the news feeds of FB users who have 'liked' the page, easing the job finding process for the people. Here's everything that you need to know about the new update.

3. Export a List of Paid YouTube Members & Members-only Form with IFTT - YouTube now allows you to export a list of paid members in .csv format. They have also introduced an integration with IFTT that helps you connect with members via a custom form.


4. Delivery-Only TikTok Kitchen Restaurants Experiment - In partnership with Virtual Dining Concepts, TikTok is opening 300 delivery-only restaurant kitchens next year across the United States that will serve the same meals you scroll through on your For You Page.


5. TikTok Adds Live-Stream Intros - TikTok has added a new ‘LIVE intro’ option which enables you to add a short text description to welcome new viewers as they come across your broadcast. The new LIVE Intro option, when switched on, will display a short explainer to viewers when they come into your stream.

That could be a simple way to welcome viewers, and explain what your broadcast is all about, and what you would like them to do, as participants in your stream. Live-streaming has gradually become a bigger element of TikTok as it looks to broaden its horizons beyond short video clips.


6. Clubhouse Launches Saved Replays - Clubhouse has launched the ‘Saved Replays’ option which will enable users to save the audio from recorded Clubhouse chats to listen to at a later stage. I’m guessing not many people will care. Clubhouse has dropped off the face of the social media earth after its massive, sudden rise earlier in the year, and while audio social is still being used by many, it now seems fairly clear that it’s not the game-changing format that some had envisioned at one stage.

7. Google Search Algorithm Update - December 2021 Products Reviews - Google has confirmed that the December 2021 product reviews update is now finished rolling out. This update has officially completed rolling out a few days before Christmas. This update is “designed to better reward” product reviews that “share in-depth research, rather than thin content that simply summarizes a bunch of products.” Reviews that are written in a way that has “insightful analysis and original research” will be rewarded, especially “content written by experts or enthusiasts who know the topic well,” Google said.

8. What’s Good For SEO - Self-Hosted WordPress or Wix? - Google’s John Mueller Says Wix is Fine For SEO. 

“Wix is fine for SEO. A few years back it was pretty bad in terms of SEO, but they’ve made fantastic progress, and are now a fine platform for businesses. The reputation from back then lingers on, but don’t be swayed by it. What they’ve done in recent years is really good stuff, including making it trivial to have a really fast site (as you see in the Lighthouse scores — admittedly, speed is only a tiny part of SEO). If Wix works for them, and they don’t need more, there’s no reason to switch.”