Digital Marketing Updates from the Week of July 27, 2020

In 26 minutes, get up to speed on the latest updates from Facebook, Tiktok, Twitter, and Snapchat during the week of July 27, 2020. Check out the podcast for full details.
Facebook Adds 100 Million More Users, Reports 11% Revenue Growth Amid COVID-19
Facebook has reported steady growth in its latest earnings report, with the platform now exceeding 3 billion users worldwide across its 'family of apps'.

Facebook Offers Money to Reel In TikTok Creators
Facebook’s Instagram offers financial incentives for Tiktok’s most popular creators to use “Reels”, a Tiktok-like feature to be launched next month.


Snapchat has published a new study on evolving video consumption behaviors
Snapchat's new study reveals that 73% of Gen Z and millennials in the US are watching more videos on smartphones. This shift in consumer behavior towards mobile video is attributed to the growth of “Premium mobile video” content.


LinkedIn Publishes New Guide on Setting Your Business Up for Recovery Post COVID-19
LinkedIn's latest 12-page eBook focuses on how companies can set themselves up for recovery after the whole COVID-19 situation.


TikTok says it will pay creators a total of $2 billion in the next 3 years
From the $200 million Creator Fund originally announced, TikTok says it’s ramping it up to over a billion dollars in the United States in the next three years! TikTok is adding to the fund will grow to nearly $2 billion in total to pay creators across the world.

TikTok Provides Tips on How to Boost Your Content Performance on the Platform
https://newsroom.tiktok.com/en-us/5-tips-for-tiktok-creators

TikTok Ban + Buyout Rumors
#TWIMshow Exclusive Analysis


Google’s new Chrome add-on gives you a rundown of all the ads on a webpage
Google wants to bring more transparency to the experience and it’s doing so with a new Chrome add-on appropriately called Ads Transparency Spotlight.


Pinterest Surpasses 400 Million Monthly Active Users and Shares Insights into Rising Usage Trends
https://newsroom.pinterest.com/en/post/pinterest-tops-400-million-monthly-active-users-with-gen-z-men-and-millennials-driving-growth