Facebook announced the launch of two new Accelerator programs - Facebook Accelerator: Connectivity & Facebook Accelerator: Commerce. These 12-week programs will take on a new format and will be completely virtual sprints with a focus on product themes and exploration of collaborative partnerships to provide even more value for startups.

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As Facebook continues to emphasize group engagement and is also looking to create more opportunities for businesses within these highly engaged communities. They are now adding another potential revenue pathway specifically for group admins, with new brand partnership posts built into the groups experience direct.

Facebook launched the first video in their new series that aims to provide information about its video products and explain how they were built, what they were built for, how the features work, and what's up and coming.

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Messenger’s latest update allows the Chat Plugin to help businesses reach more people, including customers not logged into Facebook. 

Facebook announces Instagram Reels, a new way for people, creators and businesses create and discover short, entertaining videos on Instagram.

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Snapchat updated its Snap Focus education module on Unique Audience Reach, which goes into specific details on Snap's regional audience numbers.

Snapchat launched a new campaign that highlights the potential of its platform for business promotions. The ad features a range of high-profile ad executives commenting on their experiences in connecting with audiences through the app.

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Twitter partnered with MAGNA Global and IPG Media Lab to test user response rates to a multiple video format approach. Twitter utilized a combination of its own video ad formats like pre-roll video ads, and Promoted Video. 

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Predictions suggest that Microsoft will need between $10b and $30b to purchase the controversial short video app.

Google is releasing a new tool called Ads Transparency Spotlight to provide detailed information about all the ads they see on the web.

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Google is bringing lead form extensions to ads on YouTube, allowing advertisers to capture leads while people watch videos.

Google announced a new range of audio-advertising options to help businesses tap into the rising consumption of podcasts, digital radio, and other digital audio forms.

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YouTube published a new set of insights on rising topic trends during COVID-19 based on viewer searches and behaviors across the world.

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