Digital Marketing Updates & Analysis from the Week of September 21, 2020
In 19 minutes, get up to speed on the latest updates from Twitter, LinkedIn, Pinterest, Reddit, Facebook, and YouTube during the week of September 21, 2020. Check out the show for full details.
How to get a verified Twitter account
Twitter is creating a way for users to request verification directly, without having to go through multiple tedious steps and it starts with the user filling out their profile completely.
Facebook has updated its rights management platform giving creators more control over their images and usage
Facebook announced an expansion of its Rights Manager tool, which will now automatically detect image copyright violations for claimed content across both Facebook and Instagram.
Learn more here:
Facebook removes restrictions on ads that contain over 20 percent of text in the ad image
Facebook will no longer penalize ads with higher amounts of image text in auctions and delivery. This means that there will no longer be restrictions on ads which include more than 20% text in the main image.
For more information, read here:
Reddit launched three new tiered ad inventory options
Reddit is now offering three tier levels depending on the advertiser’s type of reach and the type of content they would like for their ads.
Learn more here:
Pinterest launched its latest holiday marketing hub to help businesses tap into Pins
Pinterest launched its latest holiday marketing hub in order to help businesses tap into Pins to help maximize their holiday sales performance.
Check this link for more information:
Pinterest has officially launched a new Story Pins format
Pinterest is rolling out Story Pins and analytics tools as well as a suite of other new tools for creators.
Find out more here:
https://newsroom.pinterest.com/en/introducing-new-ways-for-creators-to-build-and-grow-with-pinterest
LinkedIn Stories are now available globally and launching new updates
LinkedIn has been testing Stories over the last few months, with users on different continents and now everyone globally can enjoy LinkedIn Stories.
LinkedIn announced an update on its Marketing Partner Program
LinkedIn has announced an update to its Marketing Partner Program, which is designed to make it easier for businesses to find the right experts to assist them with each element of their LinkedIn marketing and growth process.