Digital Marketing Updates & Analysis from the Week of October 5, 2020
In 18 minutes, get up to speed on the latest updates from Instagram, TikTok, Snapchat, Google, YouTube and Facebook during the week of October 5, 2020. Check out the show for full details.
Facebook is working on adding an Inclusion List for Stories
Facebook is working on a feature where you can add what they call an “inclusion list” which allows you to add specific people and choose to share stories privately with them.
Facebook is introducing an official community manager certification program with free online courses
If you are a social media manager or community manager, you can further your career and enhance your credentials by becoming Facebook certified through their official online program and you can earn an industry-recognized badge.
Read more here:
Instagram releases Threads, a new messaging app for close friends
Instagram launched Threads, a new messaging app that gives you a way to communicate with only those you identified as your “Close Friends” on Instagram.
For more information on this update, check out this link:
Instagram launched a new set of updates for Reels
Instagram Reels is really trying hard to get to the same level as TikTok because they have recently launched 3 new updates.
Snapchat's new ad option called First Commercial is now available in the US
Snapchat is finally launching their First Commercial feature that will allow advertisers to ensure that their ad is the first thing users see when they tune in to any of Snapchat’s original Discover shows.
Read more here:
Snapchat launched its latest slate of Snap Originals
Snap Originals is basically new original shows that have interactive experiences you can step into and share. Some of the featured entertainers are Swae Lee, Haden Smith, Kevin Hart, and so on.
For more information, check this link:
Google is introducing a Stories feature to its Google app for iOS and Android
Google search is also adding a Stories feature focused on publisher content instead of personal content.
If you want to read more, click here:
YouTube is working on a new process which will enable creators to tag products displayed in their video clips
The world's largest video site recently started asking creators to use YouTube software to tag and track products featured in their clips. The data will then be linked to analytics and shopping tools from parent Google. The goal is to convert YouTube's bounty of videos into a vast catalog of items that viewers can peruse, click on and buy directly, according to people familiar with the situation. The company is also testing a new integration with Shopify for selling items through YouTube.
TikTok remains available in the US till at least November 4th
A few weeks ago we had an update that said TikTok might be banned in the US and despite the Oracle/Walmart lead takeover in talks, this ban is still very much possible.
For more information, check out this link: