Digital Marketing Updates & Analysis from the Week of August 17, 2020
In 23 minutes, get up to speed on the latest updates from Facebook, Tiktok, Instagram, and Snapchat during the week of August 17, 2020. Check out the show for full details.
Facebook published a new set of reports on the 5 Global Shifts Shaping the Future Now
To support marketers in bridging the uncertainties of today with the possibilities of tomorrow, Facebook analyzed their data, commissioned surveys and third-party research. They looked at the acceleration of existing trends alongside the emergence of new ones. And the’ve identified five global macro-shifts shaping the future, now. Find out what they mean for your marketing.
- Safer shopping
- Mindful wellness
- Glocal community
- Gen Z’s regeneration
- Connected convenience
Facebook's Updating its Ad Preferences Hub to make it easier to control your Personal Ad and Data Settings
Facebook is rolling out a new update of its Ad Preferences tool which will simplify the listings into three defined categories, and provide more insight into how any changes you make to such will impact your on-platform experience.
Facebook provides new tips to help Improve Stories and Video Ads
Facebook has published a new set of tips on how marketers can improve their Stories and video ad content in order to better align with their key objectives.
Facebook provides tips on How to Optimize Your Facebook Live Broadcasts
Facebook provides guidance on how users can get the most out of the live broadcasts.
Start planning by thinking about:
1. Your message and goals
2. Potential guests
3. Your background
4. Sound Quality
5. Your internet connection
And to maximize engagement for your stream, and drive optimal viewership, do:
Start planning by thinking about:
1. Your message and goals
2. Potential guests
3. Your background
4. Sound Quality
5. Your internet connection
And to maximize engagement for your stream, and drive optimal viewership, do:
- Preview Posts - A good way to raise awareness of your coming Facebook Live stream is to schedule an announcement post in Live Producer, which will then create a Facebook preview post that interested viewers can choose to get a reminder from.
- Crossposting - Look to crosspost to another Facebook Page whenever you y can - be that of a guest on your live-stream or another, related Page that you control. "[Crossposting] allows you to post simultaneously to multiple Pages at once, and it looks like a native video to that Page, but the viewership is all aggregated, the statistics are all aggregated on that one video asset".
- Maximize Engagement - "Facebook prioritizes content that's driving conversations and meaningful interactions between people". Encouraging engagement during Live will not only lead to more shares from viewers, but it will also send positive signals to the algorithm. But make sure to moderate comments to ensure the conversation "remains healthy", and kicking off the conversation by posting the first comment on your stream. And remember to answering questions from your audience to ensure they feel heard and using polls in-stream.
- Lastly, do not forget to use music and using music that you don't have right to.
Watch the full video here:
Instagram officially added a new listing of suggested posts at the end of your main feed
Instagram found a new place to display ads which is at the end of your feed. When you’ve scrolled through all the new content in your feed, you will see suggested new, organic posts for you to view as well as ads.
TikTok announces deal with UnitedMasters
Already Known For Propelling Unknown Artists to Success, TikTok's New Partnership With United Masters Provides a Turn-Key Platform For Aspiring Stars to Fast-Track Their Careers
Oracle, TikTok & Lawsuit
Enterprise software giant Oracle has now also joined the race of acquiring TikTok in the US. President Trump tweets about his support for Oracle acquiring TikTok. And TikTok files Lawsuit against the upcoming ban.
TikTok Sheds Much Needed Light on Its Analytics Tools
TikTok has released a Product Tutorial about their Analytics and it is worth the read!
For more info, check out the tutorial here: https://newsroom.tiktok.com/en-us/product-tutorial-tiktok-analytics
Alexa can now control TikTok via Alexa Voice Activation
TikTok has collaborated with Amazon to enable TikTok controls through Alexa. You can ask Alexa to launch some of your favorite features from searching for videos to exploring sounds and recording video.
Learn more about this update here:
Snapchat Looks to Expand Off-Platform Sharing Options to Expand Audience Reach
Snapchat is testing a feature that would allow users to share Snapchat content to other platform.